Brand Design Studio for businesses shaped by taste.
Identity · Packaging · Campaigns · Experiences
Select ClientsBirkenstock
Mubi
New Balance
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Dr. Martens
Selfridges
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Cote & Ciel
Adidas
MUBI x Selfridges
Cinema BoxAn elevated interpretation of the classic cinema snack. Guests received a collectible box containing a curated selection of nostalgic flavours, reimagined with a contemporary approach to presentation and craft. The experience extended MUBI's cinematic world beyond the screen and into a tactile, edible object.
New Balance
Hydration Drink
Developed for New Balance’s Together Labs activation, this bespoke hydration drink combined ingredients chosen for both flavour and performance. Designed as an alternative to conventional sports drinks, it demonstrated how nutritional thinking, storytelling and brand identity can come together in a single product experience.
LESSE x Dr Karen
Liquid ObjectsA series of functional oils presented as laboratory-inspired sculptures. Scientific glassware became both serving vessel and installation, expressing the collaboration between skincare, wellness and contemporary design while encouraging guests to engage with ingredients in an unexpected way.
Côte & Ciel × Merrell
PFW Breakfast
For Paris Fashion Week we transformed breakfast into a spatial experience, creating a minimalist gathering that reflected both brands' shared appreciation for movement, materiality and design. Each element, from the menu to the presentation, was considered as part of a single visual language.
Birkenstock x OpenAREA
Bento Box
Designed as an extension of the event experience, each guest received a bespoke bento that combined thoughtful packaging with a carefully composed menu. Inspired by outdoor culture and functional design, the project explored how food can become a lasting object of storytelling beyond the event itself.
Birkenstock x OpenAREA
Apple Tree
An edible installation inspired by the quiet rituals of the natural world. Guests were invited to experience a three-course tasting through sculptural compositions that celebrated seasonality, texture and discovery. Rather than serving food conventionally, we used the language of installation to encourage a slower, more considered relationship with nature.
ServicesCreative Direction
Product Design
Packaging
Campaign Production
Interior Styling
Brand Experiences
We are a London-based design studio for businesses shaped by taste. We work closely with founders, chefs, makers, restaurants & brands to uncover what makes them unique and turn it into something people want to experience, remember and share.
Soft Studies London